Resources Library by ANA

Covering non-response: Does it pay?

This paper deals with the results which can be expected when an intensive effort is made to attain the highest representative portrayal of the population studied, by means of eliminating non-response. The findings are based on a study in which...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Emile M. C. van Westerhoven

September 1, 1978

An example of syndicate research

This paper shows an example of the optimization and reduction of a research budget. In 1977 an important research took place, based on 700 telephone interviews, 300 complete descriptions of stores, 300 interviews with points of sale managers, and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Francis Georgel, Jean-Pierre Piotet, Michel Haski

September 1, 1978

How to analyse heterogenous data?

In many cases, data collected in the same questionnaire are measured at different levels: nominal, ordinal, interval or ratio. For several years, new methods allow to analyse qualitative and/or heterogeneous data. They are based on the optimal...

Catalogue: Paper 1978: Analysis of Data

Author: Jean-Marie Bouroche

February 1, 1978

The interviewee as a human being

The establishment of the survey method and formulation of the survey instruments is of central importance in empirical social research. But they (the above), are frequently seen instrumentally, but not conceptually - especially in the area of...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Werner Brög, Karl-Heinz Neumann

November 1, 1977

Car owner's attitude change

In this paper we discuss some of the results and implications of an experimental study of changes in car owners' attitudes to their cars. In particular, we are interested in how their attitudes develop from the time the car is first purchased through...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Douglas J. Johnson

November 1, 1977

Specific problems of data collection and data control in industrial survey research

The purpose of this paper is to discuss certain specific problems associated with the collection of data in industrial survey research and to present information control procedures which can be set up to remedy those difficulties. It is proposed in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Daniel Debomy

November 1, 1977

Protocol analysis

One of the most striking developments in data collection procedures in the U.S. over the past several years has been the increasing interest shown in protocol analysis. Protocol analysis aims to examine the individual's choice process in making...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Jean-François Boss, Susan P. Douglas

November 1, 1977

Some advantages of self completed questionnaire in surveys on life styles or socio cultural trends

Studies on life styles or socio-cultural trends, which are generally based on questionnaires with 200 to 300 items or questions, usually involves the administering of self-completed questionnaires. This method not only has the advantage of being more...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Yves Rickebusch, Corinne Polycarpe

November 1, 1977

Data collection approaches for old and new research techniques

In recent years a number of new data collection approaches have emerged. These include quite new questioning formats as well as modifications to established data collection practices. These developments have occurred because: 1. Research thinking in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Peter Sampson

Company: Burke, Inc.

November 1, 1977